Software Applications have become progressively more complex as our industry’s technologies and methodologies advance. Former (more or less) static websites has evolved into a very rich and interactive experience.
Any website or application should be thought of, planned and developed with full guidance for a user experience that should be simple, engaging, effective, enjoyable and, whenever possible, fun to use.
The user is the center and the reason why we communicate on the Internet (the audience). This being said, makes sense to develop the best user experience possible, in spite of having users leaving the website because it is too much confusing / complex.
At Xanthus we follow a scientific process to deliver the best solution from usability standpoint.